Brand Ambassador: Definition, Job Description, Salary, & More (2023)

Melissa Sonntag

8 Min Read

If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the internet and social media, the role of a brand ambassador has evolved, and there are now even more opportunities forthose looking to make some extra cash representing a brand they love. In this article, we will go over the basics of what a brand ambassador does, and how to secure a position as one.

  1. Brand Ambassador Definition
  2. Brand Ambassador Job Description
  3. Brand Ambassador Salary
  4. Brand Ambassador Education Level, Experience, and Qualifications
  5. What Does a Brand Ambassador Do?
  6. Standout Brand Ambassador Programs

Brand Ambassador Definition

A company chooses a brand ambassador to be the "face" of the brand. Ideally, the candidate is a tastemaker in their communities, and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. referring friends, posting about the brand online, etc.). On top of that, a brand ambassador will also represent her company at specific events, where she may perform product demonstrations or give away sample products.

Brand Ambassador: Definition, Job Description, Salary, & More (1)Do you already have a brand ambassador program in place, but are looking for how to grow it? Learn more.

Brand Ambassador Job Description

A candidate for the position of brand ambassador should be an enthusiastic, outgoing individual with a considerable social media presence and a medium to large sized network. He or she presumably is already familiar with and endorses the brand being represented. The candidate will most likely need to transport materials to and from events, and thus should have his own form of transportation, as well as be able to lift up to 50 pounds.

Responsibilities include, but are not limited to, the following:

  • Representing the brand positively in a multitude of settings
  • Assisting in content creation (ie. writing blogs, newsletters, product reviews, etc.)
  • Participating in event marketing
  • Generating brand awareness through word-of-mouth marketing
  • Being an opinion leader in his/her community
  • Providing feedback and insight on new products/services
  • Promoting the brand via his personal social media accounts

Brand Ambassador Salary

Brand ambassador salaries vary greatly, since most brand ambassadors choose their own hours and their compensation differs from one company to the next. Theseare the typical forms of payment for brand ambassadors:

Salary: According to sites like Glassdoor, Indeed, and Payscale, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range.

Hourly: If the brand ambassador is being paid hourly, the average is between about $10-16 an hour.

Commission:In some cases, companies will pay ambassadors on commission rather than an hourly rate, so as to incentivize the distribution of promotional materials and the generation of leads by their brand ambassadors. The more leads an ambassador brings into the company, the more earning potential he or she will have.

Brand Ambassador: Definition, Job Description, Salary, & More (2)

Brand Ambassador Education Level, Skills, and Experience

The typical education level required for a brand ambassador is a high school diploma, however, many job listings do state a preference toward applicants with an associate's or bachelor's degree as well. Oftentimes, brands will hire ambassadors who are currently pursuing a degree. College students tend to be the perfect fit for many brand ambassador programs, as they are typically young and energetic people with the potential to connect with their campus community on behalf of the company.

Perhaps more important than the education requirements is the experience level of the applicant. Numerous job listings do ask that candidates have some experience as a brand ambassador or that they are, at minimum, familiar with the world of marketing.

Some other general qualifications for these positions are a friendly, charismatic personality, a knack for social media, and a flexible schedule. Brand ambassadors will also be called on occasionally to produce content for the brand, usually by using online platforms to either review a product/service, or to write a testimonial for the company to be published on a blog, newsletter, and the like.

To get certified as an all-star brand ambassador, check out our free Field Team Academy.Our free online training connects you with brands like Nantucket Nectars, Health-Ade, and UNREAL Candy, giving you the behind-the-scenes tips you need to take your career to the next level. Sign up and get started here!

What Does a Brand Ambassador Do?

The power of suggestion is an incredible thing. Still, we take some suggestions more seriously than others, depending on how credible we deem the source of the favorable mention.83% of survey respondents concluded that they are more convinced by the recommendations made to them by those they know and trust over recommendations made via traditional advertising, according toNielsen's 2015 Global Trust in Advertising Report. This is why companies are now using brand ambassadors more and more as a conduit to channel the potential of this marketing gold mine.

Trust and credibility are decisive in being an outstanding brand ambassador. Again, this is why many companies prefer applicants who, prior to applying, have a concrete network of people who trust them and will be receptive toward brand promotion.

Brand ambassadors should anticipate face-to-face interactions being a major part of the job. Whether representing your company at a formal event, or just talking to someone in the grocery store about the brand you are repping on your shirt, a brand ambassador is constantly expected to engage with her community in order to generate brand awareness. Thus, it is crucial for an ambassador to know everything she can about her brand, so she can be sure to always represent it positively.

While a brand ambassador’s job does entail in person representation of his brand, it is also understood that he or she will help market the company via social media. In the eyes of a company, those with social media experience and a high volume of friends or followers are more desirable candidates for joining their brand ambassador program. It is critical that an aspiring brand ambassador has a professional presence online, because the use of personal social media accounts is a hugeaspect of the position. Brands will look into youruse of platforms such as Twitter and Instagram before signing a contract with you.

Brand Ambassador: Definition, Job Description, Salary, & More (3)

Standout Brand Ambassador Programs

Although the general responsibilities of a brand ambassador remain pretty consistent, different programs will place more importance on some tasks over others. Below, we have identified a couple of standout brand ambassador programs that differ slightly.


Chances are if you live in a populated area, you are at least familiar with services likeLyft. Depending on how well acquainted you are, you may also know that Lyft has a leading brand ambassador program. Lyft is one of the aforementioned companies that pays on a commission basis: for each passenger referral, ambassadors earn $10, and they can earn up to $750 for a driver referral.

The role Lyft’s brand ambassadors play tends to lean away from social media campaigns and more towards hitting the streets. With Lyft, there is even the potential to work events and earn hourly rates on top of commission. Their program allows ambassadors to choose their own hours, and is a wonderful addition to anyone’s resume who is considering a marketing career in the future.


This multinational computer software company noticed that traditional marketing was no longer connecting with consumers as effectively as in years past. The brand acknowledgedthat a shifttowards more efficient advertising and marketing techniques needed to occur, so it implemented a program entitled the “social shift” as a way to aid employees in representing the brand on social media platforms and in person, while pushing them towards becoming bonafide brand ambassadors. They also began the “Adobe Life” blog, which works to engage people with the brand in waysother than updating Flash Player every few months.

Brand Ambassador Job Listings

Now that you are an expert on what a brand ambassador is, it’s time to go out and start applying to some positions! There are always the typical job search sites like Indeed and LinkedIn, which update their listings constantly. Still, many of these positions are highly competitive, so it may be helpful to contact a marketing, event staffing, or promotional modeling agency in order to get your foot in the door.

Becoming a brand ambassador is a great way to learn more about business, and can be a great starting off point into a long term career in the field of marketing!

Related Content: Building a brand ambassador program is a great way to expand your target audience, but growing a program to scale takes committed investment and effort to reap the benefits. Having the ability to manage and maximize the impact of every ambassador across an entire country is what separates the truly successful brands from the average.Learn more about how you can kick your brand ambassador program into overdrive to see scalable results.

Brand Ambassador: Definition, Job Description, Salary, & More (4)

Download the 2023 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 200+ CG executives and field leaders are strategizing for 2023.

Melissa Sonntag

Melissa is a recent graduate of Northeastern University and a content marketing specialist at Repsly, Inc. She is committed to applying her skills in order to bring value to Repsly readers and customers. Outside of work, Melissa enjoys practicing yoga, making music, and anything dog-related.


What is a brand ambassador job description? ›

A Brand Ambassador is someone who helps to promote a company's products, messaging, and image. Their purpose is to develop an efficient image by interacting with consumers.

What is a brand ambassador and do they get paid? ›

A brand ambassador is someone who is paid to not only talk positively about a brand, both on and offline, but to embody the brand they are endorsing.

What makes you a good brand ambassador answer? ›

Successful brand ambassadors are social butterflies who can easily begin engaging conversations with people and find ways to make them interested in a brand's products. They should demonstrate confidence in their ability to entertain others.

How much should brand ambassadors get paid? ›

What Is the Average Pay for a Brand Ambassador?
Influencer TierNumber of FollowersAverage Price per Post
1 more row
Jun 9, 2022

How do you describe brand ambassador on a resume? ›

Offered exceptional customer service to differentiate and promote the company brand.
  • Collaborated with customer service team members to give exceptional service throughout the entire shopping and purchasing experience.
  • Communicated information to customers about product quality, value and style.

What skills do you need to be a brand ambassador? ›

The Core Traits of a Brand Ambassador
  • Knowledge of (and Appreciation for) Marketing. ...
  • An Established Online Presence. ...
  • A High Level of Professionalism. ...
  • Natural Leadership Skills. ...
  • A Passion for Building and Growing Relationships. ...
  • The Ability to Gather Feedback and Provide Innovative Insight.

What is another title for brand ambassador? ›

In the case of an ambassador, the person represents a company, brand, product, university, or association. Another word for ambassador is a spokesperson, agent, delegate, emissary, envoy, legate, minister, or representative.

Is an ambassador a paid position? ›

How much does an Ambassador make? As of May 21, 2023, the average annual pay for an Ambassador in the United States is $33,189 a year.

What is another name for a brand ambassador? ›

Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness.

Why should we hire you as brand ambassador? ›

They should be able to effectively communicate with others, be a good listener and have good instincts. Sample Answer: I am the right fit for this position because I am passionate about spreading brand awareness. I am a great listener and can easily connect with people.

Why should I be hired as a brand ambassador? ›

Being a brand ambassador allows you to become an expert on a brand and effectively share the brand's voice and perspective. Brand ambassadors typically align with the values and message of the company, which can help humanize a brand.

What to say when someone asks why you want to be a brand ambassador? ›

Example: "I want to work as your brand ambassador because I'm passionate about fitness. I think your products can help people achieve their body goals, and I am eager to help you reach your target audience in gyms and on social media.

Do brand ambassadors get free products? ›

Brand ambassadors usually receive free products (specifically new products) or a commission in return for generating sales. They are a type of affiliate marketing that can dramatically improve your boutique's reputation and sales if you choose the right influencers.

What is the highest brand ambassador salary? ›

What is the highest salary for a Brand Ambassador in India? Highest salary that a Brand Ambassador can earn is ₹17.0 Lakhs per year (₹1.4L per month).

Is it hard being a brand ambassador? ›

Being a brand ambassador is certainly not for everyone. One misperception is that all it takes to be a good ambassador is to be a “people” person. This is not the case. The position of brand ambassador comes with a great deal of responsibility and high expectations for performance.

What is a good example of brand ambassador? ›

Most of you will have seen brand ambassadors who are celebrities. For example, Beyoncé is a brand ambassador for Pepsi. George Clooney is an ambassador of Nespresso. David Beckham has endorsed Adidas, Samsung, and Breitling.

How do you introduce yourself as a brand ambassador? ›

Let's do a quick recap of everything you've learned.
  1. Introduce yourself (who you are and what you do)
  2. Ask for what you want (be specific)
  3. Explain why working together makes sense (use brand buzz words, values, and explain how you could benefit them)
  4. Directly link your Instagram and Media Kit (Shop the templates now!)
Nov 23, 2020

What is the best definition of brand ambassador? ›

What Is a Brand Ambassador? A brand ambassador is a person who represents and advertises a company, supports its offers and acts as the embodiment of the company's corporate identity through words and actions. Brand ambassadors are experts when it comes to talking about the brand online and offline.

How do I become a brand ambassador with no experience? ›

  1. Discover compatible brands. Start by researching the companies you are considering. ...
  2. Build engagement. ...
  3. Create a cohesive online personality. ...
  4. Get your audience involved. ...
  5. Build a following. ...
  6. Contact relevant brands. ...
  7. Regularly look for brand ambassador opportunities.
Mar 10, 2023

What is higher than a brand ambassador? ›

An influencer is someone who has influence over the opinions of a given market or industry. Whereas a brand ambassador represents a company and can speak to media outlets on behalf of the brand.

What are the types of brand ambassadors? ›

These 5 types of brand ambassadors will transform your marketing
  • Influencer ambassadors.
  • Customer ambassadors.
  • Industry expert ambassadors.
  • Affiliate ambassadors.
  • Brand fan ambassador.

Is brand ambassador the same as sales associate? ›

Most sales reps interact with customers only between the interested and first-time purchase stages. But ambassadors take the lead for the ENTIRE lifecycle.

Do ambassadors make a lot of money? ›

How much does an Ambassador make in the United States? The average Ambassador salary in the United States is $186,212 as of May 01, 2023, but the salary range typically falls between $158,475 and $222,620.

What benefits do ambassadors get? ›

  • Life Insurance.
  • Long Term Care Insurance.
  • Paid Holidays.
  • Salary Determination for Foreign Service Officers.
  • Sick Leave.
  • Student Loan Repayment Program.
  • Thrift Savings Plan (equivalent to 401(k) with Government matching)
  • Voluntary Leave Transfer Program.
Oct 19, 2022

What are two duties of an ambassador? ›

The primary duties of ambassadors are to maintain diplomatic relations with the receiving state and promote foreign policy strategies through international organizations.

Is brand ambassador the same as sponsorship? ›

Brand ambassadors build a market one person at a time through experiencing the brand. Sponsors, which can be media time buyers or media providers, have the broader goal of reaching a large market quickly with the intention of attracting a certain percentage of an audience to make a purchase.

What is the difference between brand ambassador and influencer? ›

Ambassadors form long-term relationships with brands. Influencers may only partner with brands on a short-term (or “one-off” basis), such as special events or seasonal promotions.

What is the old name for ambassador? ›

The change of name, a break from the Ambassador marque, indicated a different marketing strategy. The Avigo was launched in the summer of 2004.
Ambassador Avigo.
Hindustan Motors Avigo
Also calledHindustan Avigo
Body and chassis
Body style4-door saloon
14 more rows

Why should we hire you as answer? ›

Your skills and qualifications. If you can prove that you've got all the skills that the company is looking for in a candidate, you'll have effectively answered the question. Your passion and motivation. You can highlight how good of a company fit you'd be and how much you love working in your field or industry.

How do you answer why they should hire me? ›

Tips to Improve Your Answer to “Why Should We Hire You?”
  1. Respond with clarity and confidence that you're a great fit.
  2. Never undermine your lack of experience.
  3. Always show what you feel makes you unique.
  4. Incorporate examples from previous jobs and how they relate to the key qualifications.

Why should we hire you answer examples? ›

“I should be hired for this role because of my relevant skills, experience, and passion for the industry. I've researched the company and can add value to its growth. My positive attitude, work ethics, and long-term goals align with the job requirements, making me a committed and valuable asset to the company.”

What are your expectations of being a brand ambassador? ›

A company chooses a brand ambassador to be the "face" of the brand. Ideally, the candidate is a tastemaker in their communities, and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. referring friends, posting about the brand online, etc.).

Do brand ambassadors have to pay taxes? ›

Influencer compensations like product exchanges, contractor payments, and perks are all subject to tax law.

What is a good commission for brand ambassadors? ›

Conversion rates vary from brand to brand, depending on how active their audience is and how strong of a rapport they have with their customers; a great benchmark to start with is between 2%-5%. If you send out an invite to 5,000 people and end up with 250 ambassadors, you are at a great starting point.

How many followers do you need to be a brand ambassador? ›

How many followers do you need to be a brand ambassador? Usually, to become a brand ambassador, there are no follower restrictions. The key is to have an engaged audience, even if small. And sometimes, if your role as brand ambassador is not online, then the social media presence doesn't matter.

Is a brand ambassador a good side hustle? ›

Becoming a brand ambassador might be a great side hustle for those who want to make some additional cash but don't want to devote themselves to a part-time job. Keep reading, and I'll provide some useful apps, where to look, and how to get the best-paying gigs.

How do companies pay brand ambassadors? ›

How companies pay them: Brand ambassadors may receive hourly payment, commissions or free products. Some types of influencing, like affiliate marketing on social networks, are also paid via commissions, but influencers may receive compensation for a particular advertising campaign for, let's say, a new product.

How successful are brand ambassadors? ›

Effectiveness of Brand Ambassadors

Nearly 75% of consumers make purchasing decisions based on social media posts. 92% of consumers will trust a person they follow on social media more than a brand that advertises on their page.

What qualifications do you need to be an ambassador? ›

Most ambassadors hold a degree in political science, international relations, history, or other related disciplines. A master's degree or Ph. D. can accelerate the diplomatic career of aspiring ambassadors.

What is the disadvantage of brand ambassador? ›

Here is a list of five cons you might encounter as a brand ambassador:
  • Limits opportunities. Being a brand ambassador for a brand can limit the opportunities to partner with other brands. ...
  • Risks your reputation. ...
  • Seems inauthentic. ...
  • Offers underwhelming perks. ...
  • Influences your content.
Jun 24, 2022

How long can you be a brand ambassador? ›

The contract can last as low as one week and for five years. However, most brands prefer to hire an ambassador for six months or a year.

What is brand ambassador and examples? ›

A brand ambassador is a professional with an outgoing personality and strong social media presence who speaks for a brand and promotes its products online and offline.

What do you need to be an ambassador? ›

Even though educational requirements to become an ambassador are not specific, like with many specialist positions, a graduate degree is preferred or required with the Foreign Service. Most ambassadors hold a degree in political science, international relations, history, or other related disciplines.

What are the different types of brand ambassadors? ›

As you can imagine, there are different types of brand ambassadors such as influencers, experiential brand ambassadors, customer ambassadors, industry expert ambassadors, affiliate ambassadors, etc.

Is a brand ambassador a career? ›

A brand ambassador is employed by a company or organization to help raise brand awareness and increase sales. They complete a variety of tasks ranging from promoting products or services in-store to implementing marketing campaigns. They are also known as influencers or corporate ambassadors.

Is a brand ambassador a good job? ›

A brand ambassador role can be a great addition to your resume because you can showcase your experience and professional skills, which may help increase your confidence as a professional. Showing how you've helped a brand grow may be valuable to potential employers, which might allow you to find job opportunities.

Who becomes a brand ambassador? ›

A brand ambassador is a person who represents a company in some way. Today, a number of companies invest money into a brand ambassador program. Through these marketing campaigns, companies recruit influencers to serve as the “faces” of their brand and promote their products to a target audience.

Do ambassadors make good money? ›

The average salary for an ambassador in the United States is $32,457. Ambassador salaries typically range between $23,000 and $45,000 a year. The average hourly rate for ambassadors is $15.6 per hour.

Can anybody be a brand ambassador? ›

Brand ambassadors act as spokespeople, attempting to influence a community to buy a company's product or service. While celebrities were once the primary public brand ambassadors, today it is possible for almost anyone to become an influencer and make money doing so.

Who is a brand ambassador in simple words? ›

What Is a Brand Ambassador? A brand ambassador is a person who represents and advertises a company, supports its offers and acts as the embodiment of the company's corporate identity through words and actions. Brand ambassadors are experts when it comes to talking about the brand online and offline.

What is the difference between a brand rep and ambassador? ›

A brand rep is typically an entry-level position that involves promoting a brand through personal networks and social media platforms. A brand ambassador, on the other hand, is a more established and influential figure who is chosen by the brand to represent them on a larger scale.


Top Articles
Latest Posts
Article information

Author: Rueben Jacobs

Last Updated: 30/11/2023

Views: 5864

Rating: 4.7 / 5 (77 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Rueben Jacobs

Birthday: 1999-03-14

Address: 951 Caterina Walk, Schambergerside, CA 67667-0896

Phone: +6881806848632

Job: Internal Education Planner

Hobby: Candle making, Cabaret, Poi, Gambling, Rock climbing, Wood carving, Computer programming

Introduction: My name is Rueben Jacobs, I am a cooperative, beautiful, kind, comfortable, glamorous, open, magnificent person who loves writing and wants to share my knowledge and understanding with you.